One of the first signs someone could use marketing assistance is their email. Not in the way they address someone or the use of casual language, but in the appearance of their email signature. 

Don’t get me wrong, a boring email signature doesn’t mean you are a bad accountant but it does signal a few messages. First, you likely do not have a marketing associate - or department. Second, you may not be up to date on the latest technology.

While this may surprise you, it is mainly because knowing how to create an email signature is so easy! There is almost no reason why every company should not have a professional template for everyone in their G Suite. 

Creating an Email Signature

Just a few years ago creating an email signature probably required a bit of coding, some creative templates, and hassle converting it from desktop to mobile. Today, both email signature and email hosting software makes it insanely easy to create and apply one.

Our preferred software is HubSpot and by visiting this link you can access their FREE email signature generator. No need for an account or complicated graphic software.

In the following video we walk you through how to create an email signature in HubSpot using the software mentioned above.

The Do’s 

There are a few things you can do to make your email signature stand out. While the HubSpot generator does most of the work, these few tips will make it truly personalized for your business.

• Uniform photos - Every email signature at MediaBooks has the same headshot template. Making this the same logo for every employee heightens brand awareness, especially when multiple people are working with a client. Get creative with adding tints, graphics, or shirt colors.

• Prepare Everyone’s Signature - There are a lot of ways to personalize your email signature with the generator. Make your signatures look uniform for everyone within your organization by preparing them for your employees and leaving the creativity for another time. 

• Brand Colors - The email signature generator makes it easy to include your company colors in the structure, logos, or icons of the various pieces of information. Play around with different color combinations to find one that looks visually pleasing.

The Don’ts

A few guidelines can help ensure everything stays uniform as you create signatures.

• Link Personal Information - The email signature generator allows you to include social media, but this should be reserved for the company’s accounts or accounts that promote a personal brand that aligns with your company’s values.

• Created with HubSpot - Unless you built the email generator software, the “created with HubSpot” option on the template tab can come off a bit cheap. Be sure to unselect this option since it is so easy to remove.

There are plenty of ways to upgrade your online presence, but the quickest is to update the email signatures of everyone within your organization.