How I Market, with Misa Bacon
As accountants and bookkeepers, marketing might not come naturally. But what if there was a way to promote your business that feels authentic, engaging, and actually works? I recently sat down with Misa Bacon, founder of Perfectly Kept Books, to uncover her unique approach to marketing that has transformed her bookkeeping business.
From Corporate Ceiling to Entrepreneurial Freedom
Misa's journey began in corporate accounting, where she hit a professional ceiling that sparked her entrepreneurial spirit. Unlike many in her field, she discovered something remarkable: she genuinely loves bookkeeping. "Math is my favorite subject," she shares. "I enjoy it, and I figure who better to help small businesses than someone who actually enjoys doing it every day?"
The First Client Challenge
Like many entrepreneurs, Misa's initial focus was simple: find a client. She turned to Upwork, spending time crafting proposals and hoping someone would take a chance on her. Her persistence paid off, and that first client opened doors to future opportunities.
Marketing Beyond Traditional Boundaries
Misa's marketing strategy is refreshingly human and multi-faceted:
1. Social Media with Purpose
Rather than getting overwhelmed by constant posting, Misa uses social media strategically. Her goal? To ensure when someone searches for her, they find an active, professional presence.
2. Email and Blog Content
With the help of a copywriter, Misa sends weekly emails and maintains a robust blog. Her approach? Share valuable insights consistently. "I will tell you everything," she says. "Because I know that just because I told you doesn't mean you can do it."
3. Pinterest: The Unexpected Marketing Goldmine
Misa discovered Pinterest as a long-term content strategy. Unlike other platforms where content quickly disappears, Pinterest allows posts to remain discoverable for months or even years.
4. Podcast Guesting and Networking
Her most powerful strategy? Getting in front of people. By appearing on podcasts and attending networking events, she's found that "most accountants and bookkeepers aren't doing this." Often, she's the only bookkeeper in the room, which creates unique opportunities.
The Power of Showing Up
Misa's key advice is simple: show up. Attend events, speak on panels, share your expertise. "People just want their questions answered," she explains. By being present and helpful, she's generated clients and connections with bankers, financial planners, and business owners.
Consistency is a Strategy
Working with a copywriter has enabled Misa to maintain consistent content creation, even during busy tax seasons. Her copywriter reminded her that "being consistent is a strategy" – and she's committed to sending an email every week for over a year.
Why This Matters for Accountants
Marketing doesn't have to feel sleazy or uncomfortable. By focusing on genuine connections, sharing knowledge, and being present, accountants can attract clients who truly appreciate their expertise.
Final Thoughts
Misa's journey proves that effective marketing for accountants is about more than just advertising services. It's about building trust, sharing knowledge, and creating genuine connections.
Want to connect with Misa?
Website: Perfectly Kept Books
Social Media: @PerfectlyKeptBooks
