In today's competitive business landscape, referrals remain one of the most powerful ways to grow your client base. Unlike cold outreach, referred clients come with built-in trust and typically convert at higher rates. But how do you systematically increase referrals rather than waiting for them to happen organically?

Kristen Corey, owner of MediaBooks, was a guest on the Successful Bookkeeper podcast. There she talked about building websites for accountants and bookkeepers that help them attract the right kind of clients.

Let's face it – marketing for accounting firms isn't what it used to be. While word-of-mouth referrals are still golden, your online game needs to be strong to attract new clients. One of the biggest heavy-hitters in the SEO world? Backlinks. Let's dive into what they are and why they're such a big deal for your firm.

For accounting firms, referrals remain one of the most valuable sources of new business. In fact, studies show that referred clients typically have higher retention rates and lifetime values compared to clients acquired through other channels.

This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working with businesses generating millions of dollars in revenue, refining her skills in tax strategy. She discovered a passion for helping service-based businesses increase cash flow and profitability through strategic tax planning.

Incorporating links to popular podcast platforms on your website is an effective strategy for growing your listener base. While some podcast hosting services automatically include these buttons on their provided web pages, adding them to your personal website can be just as easy.

Squarespace has announced a critical update for users with forms connected to Google Drive. By September 23, 2024, all Squarespace forms linked to Google Drive must be fully reconnected, or they'll stop receiving submissions. This affects form blocks, newsletter blocks, cover page forms, and promotional pop-up forms. Don't risk losing valuable data – learn how to update your forms and keep your website running smoothly.

Discover the most common website maintenance mistakes accounting firms make and learn how to avoid them. From neglecting regular backups to overlooking mobile optimization, this guide provides practical tips to keep your website running smoothly and effectively.

Website accessibility concerns are on the rise for accounting firms but as your reliable source for all things web design - we can help you stay compliant.