Let's face it – marketing for accounting firms isn't what it used to be. While word-of-mouth referrals are still golden, your online game needs to be strong to attract new clients. One of the biggest heavy-hitters in the SEO world? Backlinks. Let's dive into what they are and why they're such a big deal for your firm.

For accounting firms, referrals remain one of the most valuable sources of new business. In fact, studies show that referred clients typically have higher retention rates and lifetime values compared to clients acquired through other channels.

This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working with businesses generating millions of dollars in revenue, refining her skills in tax strategy. She discovered a passion for helping service-based businesses increase cash flow and profitability through strategic tax planning.

Incorporating links to popular podcast platforms on your website is an effective strategy for growing your listener base. While some podcast hosting services automatically include these buttons on their provided web pages, adding them to your personal website can be just as easy.

Squarespace has announced a critical update for users with forms connected to Google Drive. By September 23, 2024, all Squarespace forms linked to Google Drive must be fully reconnected, or they'll stop receiving submissions. This affects form blocks, newsletter blocks, cover page forms, and promotional pop-up forms. Don't risk losing valuable data – learn how to update your forms and keep your website running smoothly.

Discover the most common website maintenance mistakes accounting firms make and learn how to avoid them. From neglecting regular backups to overlooking mobile optimization, this guide provides practical tips to keep your website running smoothly and effectively.

Website accessibility concerns are on the rise for accounting firms but as your reliable source for all things web design - we can help you stay compliant.

It is rare I have guests on the MediaBooks podcast but after talking with Charles Leikauf, I knew he had advice accounting firms needed to hear. We talk about fractional CFO services primarily but this information can be useful to any accountant learning how to build their confidence online.

Designing the Woodfern Accounting Experience was a truly unique experience as we got to work with another creative and learn a bit more on how to improve our services along the way.

There are a lot of little details that go into making your accounting firm look professional online. Focusing on your email signature is just one way and this tool makes it too easy - no excuses!