Let's face it – marketing for accounting firms isn't what it used to be. While word-of-mouth referrals are still golden, your online game needs to be strong to attract new clients. One of the biggest heavy-hitters in the SEO world? Backlinks. Let's dive into what they are and why they're such a big deal for your firm.

For accounting firms, referrals remain one of the most valuable sources of new business. In fact, studies show that referred clients typically have higher retention rates and lifetime values compared to clients acquired through other channels.

Incorporating links to popular podcast platforms on your website is an effective strategy for growing your listener base. While some podcast hosting services automatically include these buttons on their provided web pages, adding them to your personal website can be just as easy.

It is rare I have guests on the MediaBooks podcast but after talking with Charles Leikauf, I knew he had advice accounting firms needed to hear. We talk about fractional CFO services primarily but this information can be useful to any accountant learning how to build their confidence online.

Many major email providers like Google and Yahoo are implementing new email compliance standards. Make sure your accounting firms email campaign is compliant so your mail does not be sent to junk.

Earmark CPE is an app with a podcast database of content tailored to the accounting industry. Accountants can gain CPE credits or simply be entertained with the latest ACCT news. Read more to learn how to listen to the MediaBooks on Earmark CPE.

Kate Johnson from Bookkeeping Side Hustle and Kristen Corey from MediaBooks sat down to talk about marketing your bookkeeping business. To begin we start with the basics like how to get your first client.

MediaBooks has provided the Tatum Accounting firm with web design, content creation, and podcast production services. In doing so, this bookkeeping business has been able to grow their online presence.

No matter your industry, apps are completely changing the way we work. From accounting to marketing, apps are essential in running more efficient operations. But with so many out there, how do you know what is right for your accounting firm? Here is where you can get the inside look.

Affiliate programs are an excellent way to generate additional income. When clients are asking for recommendations, you are able to provide them with helpful options that help your clients and your firm.

Considering hiring a marketing consultant? It may or may not be the right time for you. Here are some things we recommend considering first.

Thinking about starting a podcast? Start here. We have helped plenty of accounting firms consider whether podcasting is right for them…is it right for you?

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