Free Tools Within Hubspot Accountants Should Take Advantage Of
Listen to it on the Podcast:
The best way I can describe Hubspot, is it is like Quickbooks for marketers. It does a little bit of everything and can be scaled from small startups to full-grown businesses. One of my favorite parts about Hubspot is their free tools.
If you are just starting, know the free tools are easy enough to use that you can quickly get started. Here are some of our favorite free tools within Hubspot you should take advantage of.
Client Relationship Management (CRM)
A client relationship management software helps you track all your current and potential clients. It can manage contact information, emails, calls, notes, and so much more information. There are plenty of other CRM programs out there but the additional tools that come with this CRM makes it a step above the rest.
Email Campaigns
Their email campaign tool comes free with the free CRM. It allows you to create professional-looking emails and send them out to lists of contacts established in your CRM. While it is not going to be the most advanced email campaign tool out there. You will find it does everything you need for the beginner marketer.
Email Signature Generator
This is probably my favorite tool Hubspot offers because of how useful it is! I know so many people that try hard to create beautiful looking email signatures, but sometimes the formatting can come out awkward or it does not have everything you need.
Aside from having everything you need, you can quickly use the tool to establish branded email signatures for all the employees in your organization. Allowing for a uniform look across all emails. I cannot imagine how to make this tool better!
Website Grader
Building a website is no easy task, so if you are working from the ground up - first of all, good for you! That takes a lot of hard work and should be recognized!
While building a website is difficult, there are some tricks of the trade that will make building a website more effective. It is no longer about ‘building it and they will come’. You need to optimize it too! I realize we can be getting into some technical topics, but the Hubspot website grader helps walk you through the process to make it as understandable as possible.
Forms
We use forms a lot to help create content that focuses on employee quotes and client testimonials. They are available on multiple free platforms, like Gsuite, but if you like to keep everything in one place, Hubspot offering this tool is a big plus.
Starting can be such a challenge in so many different ways. However, there are plenty of tools out there that can make it just a bit easier as you work hard to grow your business.
Get started with some of Hubspot’s free tools and the build as you grow.
