What to do when your preferred domain is not available
Choosing a domain name for your website is a pivotal step in crafting your online presence, particularly if you're an accountant eager to connect with potential clients. I've been in your shoes, feeling the weight of frustration when my ideal domain was snatched away. It can be disheartening, but instead of letting that disappointment linger, it’s crucial to pivot and explore options available.
Here, we'll delve into practical strategies to help you secure a domain that not only aligns with your brand but also resonates with your target audience.
Understanding the importance of a domain name for accountants
A domain name serves as your digital address for accountants who want to establish credibility online. It's often the first impression potential clients will have of your practice. A well-chosen domain can convey professionalism and trustworthiness.
When clients are searching for services, they may not know you personally. Instead, they will rely on their initial search and what pops up. Having a domain name that aligns with your services helps clients see you as a qualified expert.
So what makes a good domain? A good domain name is often memorable and catchy. Consider how often your clients will share your web address via word of mouth or through business cards. The more unique yet relevant your domain is, the easier it will be for clients to remember it. This memorability can lead to more referrals, resulting in a steady flow of new business.
Checking domain availability: Tools and techniques
Before you can secure the perfect domain, you must check its availability. Various online tools can help streamline this process. For example, services like GoDaddy, Squarespace, and WHOIS provide instant feedback on whether your desired domain is taken. These platforms not only tell you if the domain exists but also suggest alternatives, which offers you immediate options for consideration.
Using these tools can save you significant time. Instead of trying to guess which variations of your chosen name are available, you can quickly input your preferred terminology and receive a list of possibilities. Some tools even flag if a domain has expired and may become available for purchase soon. Understanding the timing of domain availability can help you act quickly if your heart rests on a specific name.
Exploring alternative domain extensions
The most common domain extension is '.com' but there are alternatives like '.biz. or '.co'. While these may sound like a good alternative and be less expensive, it is important to remember your domain should make it easy for people to find you online. Often, since the .com is assumed people may be led away from your site onto another website completely.
We first recommend obtaining a domain with '.com'.
From there you can explore other extensions that may serve other purposes. For example, if you are a CPA then the extension '.cpa' may help you establish credibility. In which case it may be prudent to purchase the same domain with two different extensions.
For example, purchase 'www.abctaxservices.com' and 'abctaxservices.cpa' then have both point towards the same website.
Purchasing both of these domains can ensure no matter where your next client lands they will be directed towards your website.
Using keywords effectively in your domain name
Incorporating relevant keywords into your domain name can enhance your website's searchability. For accountants, terms like 'tax,' 'finance,' or 'consulting' can be effective in communicating what services you provide. When clients search for accountants, these keywords can help your domain stand out among others.
However, it's not enough to just stuff keywords into the domain name randomly; you need to ensure that it flows well and makes sense. A well-structured domain name should feel natural and showcase professionalism. For example, rather than using a keyword-heavy name like 'besttaxconsultantforyou.com', consider a simpler option like 'johnsmithtaxservices.com', which maintains a personal touch while including relevant keywords.
You want to balance creativity and clarity. While you want your domain name to be effective from an SEO perspective, you also want it to resonate with potential clients. A clear, descriptive domain name paired with strong keywords can set the tone for new visitors and can go a long way in establishing initial trust.
Getting creative with your domain name
Creativity can shine when finding the perfect domain name. If your first option is already claimed, consider playful variations that maintain relevance while showcasing your personality. Adding a prefix or suffix can create an entirely new name. For instance, instead of 'accountingservices.com,' consider 'yourfinancespecialist.com' or 'precisionaccountinghub.com'.
Using clever wordplay or alliteration can also make your domain name more engaging while keeping it relevant. Names like 'SmartTaxSolutions' or 'BalanceBookkeeping' are not only catchy but can help in building a memorable brand identity. Remember, humor can work too! As long as it aligns with your brand and resonates with your target market, it’s a legitimate approach.
Engaging with your audience through a unique domain can create lasting impressions. A playful or imaginative domain can become a conversation starter and make it easier for clients to remember your name, increasing the likelihood of referrals. Don't hesitate to brainstorm with friends or colleagues, as collaboration can lead to inspiration you may not have originally considered.
Additional Considerations
When picking a name avoid:
Names that require a long explanation
Has no more than 3 words
Can grow with your business
Words / names that are difficult to spell
Words prone to spelling errors
Numbers that can be spelled out or types out (123bookkeeping.com vs onetwothreebookkeeping.com)
Lastly, when choosing a name for your business or URL do a thorough search on Google, with your Secretary of States Business Listings, USPTO.gov, and social media. This will give you a comprehensive look as to whether the domain is going to be a good starting point for your brand.
When your preferred domain is not available, it’s essential to stay flexible and creative. By considering alternatives, using variations or other domain extensions, you can still find a web address that works for you. Remember, the right domain can elevate your online presence and help your practice stand out in a competitive market.
